What an education business should check when closed deals never reach the ad platform as useful feedback: a QA pass before a campaign goes live

Before a new campaign goes live, an education business can test the full path with a known record. The test should finish at the business system, not at the browser console.

Read the symptom

The handoff depends on a business record being connected to the original ad interaction. The identifier, conversion action, timestamp, timezone, and sales status need to stay together while the deal moves through the CRM.

Inspect the path

• Find the identifier captured at the first interaction.
• Compare the CRM status with the conversion action name.
• Check the timestamp and timezone used by the upload.
• Keep a response log for accepted, rejected, and unmatched rows.

Run the QA pass

Make the upload record readable to someone who did not build the integration. For platform details, compare the fields in your implementation with Google’s offline conversion documentation.

If the next step is a shared source and outcome record, see LeadSheet.