Implementing GA4 for a site with no developer on call sounds simple until you’re three integrations deep. This is the version without the detours.
- Where ga4 & gtm implementation usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under GA4 & GTM Implementation at FunnelSheet. If this sounds like your setup, get in touch.