The reports disagree.
Find which differences are expected and which point to missing or duplicated data.
Tracking & attribution for lead-driven businesses
Connect your marketing data to real sales.
We audit broken tracking, connect CRM outcomes, and test the data behind your marketing reports. Start with the tools you already use.
Fixed scope. Clear deliverables. Implementation quoted separately.
One submission. Two conversions.
Duplicate trigger- Test action
- Submit the website form once
- Observed events
- 2 × generate_lead
- Expected events
- 1 × generate_lead
In this example, two tags respond to the same form submission. Reported lead volume may be overstated.
This demonstrates an audit deliverable. It is not a customer result or a verified live test.
Across your existing setup
- Google Ads
- GA4 & GTM
- Meta
- Your CRM
- Google Sheets
Where we can help
Something in the numbers doesn’t add up.
Leads arrive. Sales disappear.
Check the handoff between your website, CRM stages, and the revenue recorded by sales.
A site change broke tracking.
Locate the break, define the correction, and document how to test it again.
A clear place to start
Understand it. Fix it. Keep it working.
A prioritized diagnosis
A map of the agreed workflow, evidence of the gaps, and a practical list of corrections.
Explore the auditChanges you can verify
The agreed fixes, a controlled test of the workflow, and documentation for your team.
See implementation servicesAn agreed set of checks
Monitoring and investigation for the signals in scope, with ownership and follow-up defined together.
Discuss ongoing supportWhat useful evidence looks like
A finding you can act on.
An audit should explain the problem, show the evidence, and make the next test clear. Here is the level of detail to expect.
Explore the auditOne submission. Two conversions.
Duplicate trigger- Test action
- Submit the website form once
- Observed events
- 2 × generate_lead
- Expected events
- 1 × generate_lead
In this example, two tags respond to the same form submission. Reported lead volume may be overstated.
Recommended correction
Remove the duplicate trigger, keeping the intended lead event.
Verification to perform
Repeat the controlled submission and check that one event reaches the intended destination.
This demonstrates an audit deliverable. It is not a customer result or a verified live test.
Know the scope before you commit.
What determines the quote?
The websites, analytics properties, ad accounts, CRM connections, and workflows we agree to review. Scope and fixed price are agreed before work begins.
What access is needed?
Start with your website and a description of the problem. After agreement, we define the access required for the checks. Do not send passwords through the form.
Can our team make the fixes?
Yes. The audit includes findings and recommended corrections. Your team can implement them, or we can quote the implementation separately.
Will every report match?
Different attribution rules, timing, and eligibility can produce different totals. The goal is to explain the differences and test the handoffs.
For teams that build
Use the tools. Or ask us to connect them.
ClickTrail
First-party attribution for websites and forms. Explore the documented adapters and their verification limits.
Explore ClickTrailLeadSheet
Lead attribution in Google Sheets. The spreadsheet setup and the conversion-export worker are separate steps.
Explore LeadSheetTools have their own setup requirements and evidence limits. A service engagement does not imply that an experimental product capability is production-ready.
Get implementation helpFunnelsheet
Let’s find where your data breaks.
Tell us what your reports say, what your business records say, and where they stop connecting.
Request a tracking audit