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Marketing measurement & data engineering

Connect the click.
Follow the outcome.

FunnelSheet connects ad spend, website activity, CRM stages, and revenue. Find where your funnel loses data, fix the handoffs, and make decisions from business outcomes, not just form submissions.

Request a tracking auditSee the products
  • SourceKeep permitted campaign context with the lead
  • OutcomeConnect CRM stages, bookings, and revenue
  • EvidenceCheck the record, the handoff, and the destination

Fix the gaps in your measurement

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  • 01

    Tracking & attribution audit

    Find missing events, duplicate conversions, and breaks between your ad accounts, website, and CRM.

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  • 02

    GA4 & GTM implementation

    Build measurement around your forms, calls, bookings, and purchases, with a documented data layer and validation checks.

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  • 03

    Offline conversions & CRM

    Connect qualified leads and closed deals to their source. Check consent, duplicates, and platform processing before trusting the numbers.

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  • 04

    Server-side tracking & consent

    Define what your server can collect and send, where it goes, and how consent controls each step.

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Start with the tools you use

A form submission is not a sale. Your measurement needs to follow what happens after the lead arrives.

A lead can become a booking, a paid deal, a cancellation, or a refund. The CRM, booking system, or payment record remains the source of truth. Useful measurement keeps the permitted campaign context connected to that record as the outcome changes.

FunnelSheet’s planned outcome-resolution layer addresses late, duplicate, and corrected results. Apointoo is the first intended workflow. The architecture is documented, but the outcome runtime and production delivery are not yet verified. This is separate from the scoped tracking and CRM implementation services above.

Diagnose, build, operate, close the loop

One measurement system, with a clear purpose for each step.

  • Diagnose

    Map the funnel and find where source data, events, and business records stop agreeing.

  • Build

    Implement the agreed tracking, consent rules, and CRM connections without replacing the tools that already work.

  • Operate

    Monitor data quality and investigate discrepancies before they become reporting decisions.

  • Close the loop

    Connect approved business outcomes to ad platforms, then verify processing and reporting separately.

Every handoff needs an owner, a consent rule, and a check your team can repeat.

Explore before you implement

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Questions we get asked

Who is FunnelSheet for?
Agencies and in-house marketing teams that need to connect campaign activity to leads and revenue. We can work alongside your team on a defined implementation or discuss ongoing operation and handoff.
Do I need to replace my CRM or analytics tools?
No. We start with your existing setup. GA4, GTM, your CRM, and your business records keep their roles. The work is to connect them and make the handoffs testable, not add another dashboard by default.
Can you send offline conversions to Google Ads or Meta?
That is an implementation service, not an automatic guarantee. The path depends on your source data, consent, account setup, and destination requirements. Sending a record is not the same as having it accepted, matched, and reported.
What happens when a sale arrives late or is corrected?
Those cases need explicit timing, duplicate, cancellation, and refund rules. FunnelSheet’s planned outcome-resolution layer is designed around them. Its architecture is documented; the runtime and production delivery are not yet verified.
What does the audit include?
A map of your tracking and revenue touchpoints, an event and conversion inventory, a review of available records, and a prioritized roadmap with an owner for each fix. Scope and price are agreed upfront; implementation is a separate next step.
How do I get started?
Use the contact page to describe your tools and where the numbers disagree. It prepares an email in your email app; you still need to send it. There is no automatic booking or confirmed CRM submission.

Start here

Find where your funnel loses the story.

Tell us which tools you use and where the numbers disagree. Start with a tracking and attribution audit to identify what needs fixing before you commit to an implementation.

Request a tracking audit