Services
Offline Conversion Tracking & CRM Attribution
We build the connection between your CRM stages, qualified lead, opportunity, closed deal, and the ad click that originated them, so offline and delayed conversions count toward the campaigns that earned them.
What we deliver
Consent-aware handling of identifiers used to connect leads and outcomes
CRM and booking-stage mapping for the stages you choose
Logic for qualified lead, sale, revenue, cancellation, and refund outcomes where available
Google Ads Data Manager and enhanced conversions setup when supported by your source data
Offline conversion tracking software or custom-workflow evaluation against your source, CRM, consent, and destination requirements
Platform outcome mapping for the ad destinations in scope
Deduplication rules plus diagnostics for delayed or repeated outcomes
Reconciliation checks between source records and imported platform outcomes
Agency-ready handoff with field ownership, test matrix, and rollback notes for client teams
Optional Apointoo onboarding for a managed booking and lead-tracking layer, with a recurring path for ongoing sync
Who this fits
Good fit
- Your sales cycle closes outside the browser: calls, quotes, or CRM deals
- Your ad platforms only ever see the click, never the outcome
- Your large SaaS funnel needs defensible attribution from GA4 and GTM through CRM, offline conversions, and revenue
- You are comparing offline conversion tracking software and need evidence before choosing or replacing a workflow
- You are an agency delivering a repeatable offline-conversion implementation and need a client-safe handoff and QA record
Not a fit
- Your CRM and ad accounts are already connected and reconciled, this service is for building that connection, not auditing one that exists
What the implementation must prove
Offline conversion tracking and online-to-offline attribution are complete only when the same business outcome can be traced from capture to CRM, transport, platform processing, and reporting.
Capture
Preserve the approved click or match identifier, campaign context, consent state, and lead timestamp at the WordPress boundary.
Connect
Link the lead to its CRM stage, deal, value, currency, and stable event or transaction ID without overwriting source fields.
Deliver
Validate the record and send it through the selected Google Ads Data Manager or API path using the account's current contract.
Verify
Keep accepted, processed, matched, and reported as separate states, then test retries, delays, consent changes, and duplicates.
Commercial format
Implementation project, optional retainer
Delivered as an implementation project, with an optional Apointoo onboarding and recurring sync retainer for teams that want it managed on an ongoing basis.