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One measurement system, not five disconnected tools

Marketing Measurement & Data Engineering

We connect ad spend, website activity, CRM stages, and revenue into one measurement system, so your marketing team can trust the funnel data behind every decision.

How we work

  1. 01

    Diagnose

    Audit your tracking and attribution setup to find exactly where the funnel breaks, from first click to closed deal.

  2. 02

    Build

    Implement GA4, Google Tag Manager, server-side routing, and CRM connections so events and pipeline stages map correctly.

  3. 03

    Operate

    Monitor data quality and catch discrepancies between platforms before they skew a reporting cycle.

  4. 04

    Close the loop

    Feed offline and CRM outcomes back to Google Ads and Meta, so spend decisions are based on revenue, not just clicks.

Five ways into the same system

Marketing data engineering connects the collection, CRM, warehouse, and activation layers. Each service below is a discovery path into the same measurement system, not a separate product. Most engagements start with the tracking and attribution audit.

  • Tracking & Attribution Audit

    Find out exactly where your tracking is broken, missing, or double-counting.

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  • GA4 & Google Tag Manager Implementation

    GA4 and GTM configured around your real conversion events, not the default template.

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  • Offline Conversion Tracking & CRM Attribution

    Connect CRM stages back to the ad click that originated them.

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  • Server-Side Tracking & Consent

    Preserve useful conversion signals under browser restrictions and consent rules.

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  • BigQuery Marketing Data Warehouse & Analytics

    One warehouse for ad platform, GA4, and CRM data, instead of stitched-together exports.

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Choose your route

  • For agencies

    Bring a defensible measurement layer to client reporting without building it in-house. We work alongside your team, or deliver the implementation for you to present as your own work.

  • For in-house marketing teams

    Get a working measurement system without hiring a dedicated data engineer. We implement it, document it, and hand it off, or keep operating it on retainer if you'd rather not.

Start here

Not sure where your funnel is leaking data?

Start with the tracking and attribution audit. It tells us, and you, exactly what needs to be fixed before anything else.

Request a tracking audit