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Tracking & Attribution

A Working Approach to Detecting Broken Conversion Tracking after a Cookie Banner Update

There’s no single right way to handle detecting broken conversion tracking after a cookie banner update, but there is a default that works for most setups. Start there.

  • Where tracking & attribution audit usually breaks first in a live account.
  • What to check before assuming the tracking tool is at fault.
  • The minimum setup that holds up once traffic or campaigns scale.

This is part of what we handle under Tracking & Attribution Audit at FunnelSheet. If this sounds like your setup, get in touch.

Start here

Find out where the number breaks.

Two weeks. A written diagnosis, the corrected data model, and the checks you can rerun yourself.