Before you touch building a marketing dashboard on top of BigQuery, run through this checklist. Skipping a step here is the usual reason numbers don’t match later.
- Where bigquery marketing data warehouse usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under BigQuery Marketing Data Warehouse at FunnelSheet. If this sounds like your setup, get in touch.