Before you touch finding where leads fall through between ads and CRM, run through this checklist. Skipping a step here is the usual reason numbers don’t match later.
- Where tracking & attribution audit usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Tracking & Attribution Audit at FunnelSheet. If this sounds like your setup, get in touch.