How to Start Designing an Event Taxonomy That Survives a Rebrand
Most teams treat designing an event taxonomy that survives a rebrand as a one-time setup task. It isn’t. Here is the order of operations that avoids rework. Where marketing measurement & data engineering usually breaks first in a live account. What to check before assuming the tracking tool is at fault. The minimum setup that
Most teams treat designing an event taxonomy that survives a rebrand as a one-time setup task. It isn’t. Here is the order of operations that avoids rework.
- Where marketing measurement & data engineering usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.