Most teams treat setting up GA4 for a booking or appointment funnel as a one-time setup task. It isn’t. Here is the order of operations that avoids rework.
- Where ga4 & gtm implementation usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under GA4 & GTM Implementation at FunnelSheet. If this sounds like your setup, get in touch.