Before you touch measurement architecture for a multi-brand company, run through this checklist. Skipping a step here is the usual reason numbers don’t match later.
- Where marketing measurement & data engineering usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.