Migrating Custom Universal Analytics Events to GA4: A Practical Checklist
Before you touch migrating custom Universal Analytics events to GA4, run through this checklist. Skipping a step here is the usual reason numbers don’t match later. Where ga4 & gtm implementation usually breaks first in a live account. What to check before assuming the tracking tool is at fault. The minimum setup that holds up
Before you touch migrating custom Universal Analytics events to GA4, run through this checklist. Skipping a step here is the usual reason numbers don’t match later.
- Where ga4 & gtm implementation usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under GA4 & GTM Implementation at FunnelSheet. If this sounds like your setup, get in touch.