Before starting work on why your attribution model is quietly lying to you, these are the questions that change the whole approach.
- Where tracking & attribution audit usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Tracking & Attribution Audit at FunnelSheet. If this sounds like your setup, get in touch.