Choosing between first-touch, last-touch, and data-driven attribution usually breaks quietly. These are the signs it’s already costing you data, not just tidiness.
- Where marketing measurement & data engineering usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Marketing Measurement & Data Engineering at FunnelSheet. If this sounds like your setup, get in touch.