We see the same mistakes repeat around GTM variable naming conventions that don’t collapse under scale, across very different setups. Most of them are avoidable in under an hour.
- Where ga4 & gtm implementation usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under GA4 & GTM Implementation at FunnelSheet. If this sounds like your setup, get in touch.