Finding why Google Ads and GA4 conversion counts don’t match looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong.
- Where tracking & attribution audit usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Tracking & Attribution Audit at FunnelSheet. If this sounds like your setup, get in touch.