Fixing GA4 data discrepancies after a GTM change looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong.
- Where ga4 & gtm implementation usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under GA4 & GTM Implementation at FunnelSheet. If this sounds like your setup, get in touch.