Questions to Ask Before Building a Marketing Data Model from Scratch
Before starting work on building a marketing data model from scratch, these are the questions that change the whole approach. Where marketing measurement & data engine…
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2685 articles · Page 266 of 269
The Most Common Mistakes in Picking a Single Source of Truth for Marketing Numbers
We see the same mistakes repeat around picking a single source of truth for marketing numbers, across very different setups. Most of them are avoidable in under an hou…
The Most Common Mistakes in Measurement Architecture for a Multi-brand Company
We see the same mistakes repeat around measurement architecture for a multi-brand company, across very different setups. Most of them are avoidable in under an hour. W…
A Working Approach to Building a Marketing Data Model from Scratch
There’s no single right way to handle building a marketing data model from scratch, but there is a default that works for most setups. Start there. Where marketing mea…
Signs You Need Help With Building a Marketing Data Warehouse on a Startup Budget
Building a marketing data warehouse on a startup budget usually breaks quietly. These are the signs it’s already costing you data, not just tidiness. Where marketing m…
Why Unifying Ad Spend and CRM Revenue in One Model Trips Up Most Teams
Unifying ad spend and CRM revenue in one model looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong. Where market…
How to Start Building a Weekly Marketing Scorecard That isn’t Vanity Metrics
Most teams treat building a weekly marketing scorecard that isn’t vanity metrics as a one-time setup task. It isn’t. Here is the order of operations that avoids rework…
A Working Approach to Deduplicating Leads Across Ad Platforms and CRM
There’s no single right way to handle deduplicating leads across ad platforms and CRM, but there is a default that works for most setups. Start there. Where marketing…
The Most Common Mistakes in Why Marketing Dashboards Disagree with Finance
We see the same mistakes repeat around why marketing dashboards disagree with finance, across very different setups. Most of them are avoidable in under an hour. Where…
Questions to Ask Before Measuring Offline Campaigns without a Spreadsheet Mess
Before starting work on measuring offline campaigns without a spreadsheet mess, these are the questions that change the whole approach. Where marketing measurement & d…