Questions to Ask Before Measurement Architecture for a Multi-brand Company
Before starting work on measurement architecture for a multi-brand company, these are the questions that change the whole approach. Where marketing measurement & data…
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2685 articles · Page 267 of 269
The Most Common Mistakes in Deduplicating Leads Across Ad Platforms and CRM
We see the same mistakes repeat around deduplicating leads across ad platforms and CRM, across very different setups. Most of them are avoidable in under an hour. Wher…
Why Picking a Single Source of Truth for Marketing Numbers Trips Up Most Teams
Picking a single source of truth for marketing numbers looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong. Wher…
Fixing the Usual Problems With Data Engineering Basics Every Marketer Should Know
When data engineering basics every marketer should know goes wrong, it’s rarely the tool. It’s usually one of these three things. Where marketing measurement & data en…
A Straight Guide to Unifying Ad Spend and CRM Revenue in One Model
Unifying ad spend and CRM revenue in one model sounds simple until you’re three integrations deep. This is the version without the detours. Where marketing measurement…
How to Start Building a Marketing Data Model from Scratch
Most teams treat building a marketing data model from scratch as a one-time setup task. It isn’t. Here is the order of operations that avoids rework. Where marketing m…
How to Start Handling Currency and Timezone Drift in Ad Reporting
Most teams treat handling currency and timezone drift in ad reporting as a one-time setup task. It isn’t. Here is the order of operations that avoids rework. Where mar…
Why Deduplicating Leads Across Ad Platforms and CRM Trips Up Most Teams
Deduplicating leads across ad platforms and CRM looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong. Where marke…
A Working Approach to Why Marketing Dashboards Disagree with Finance
There’s no single right way to handle why marketing dashboards disagree with finance, but there is a default that works for most setups. Start there. Where marketing m…
Data Engineering Basics Every Marketer Should Know: What Actually Works
For data engineering basics every marketer should know, the options aren’t equal. Here’s what actually holds up once traffic and campaigns scale. Where marketing measu…