How to Start Building a Marketing Data Model from Scratch
Most teams treat building a marketing data model from scratch as a one-time setup task. It isn’t. Here is the order of operations that avoids rework. Where marketing m…
Measurement & Data Engineering
Explore articles about Measurement & Data Engineering.
269 articles · Page 26 of 27
How to Start Handling Currency and Timezone Drift in Ad Reporting
Most teams treat handling currency and timezone drift in ad reporting as a one-time setup task. It isn’t. Here is the order of operations that avoids rework. Where mar…
Why Deduplicating Leads Across Ad Platforms and CRM Trips Up Most Teams
Deduplicating leads across ad platforms and CRM looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong. Where marke…
A Working Approach to Why Marketing Dashboards Disagree with Finance
There’s no single right way to handle why marketing dashboards disagree with finance, but there is a default that works for most setups. Start there. Where marketing m…
Data Engineering Basics Every Marketer Should Know: What Actually Works
For data engineering basics every marketer should know, the options aren’t equal. Here’s what actually holds up once traffic and campaigns scale. Where marketing measu…
Questions to Ask Before Connecting Ad Platform Data to Closed-won Revenue
Before starting work on connecting ad platform data to closed-won revenue, these are the questions that change the whole approach. Where marketing measurement & data e…
Measurement Architecture for a Multi-brand Company: What Actually Works
For measurement architecture for a multi-brand company, the options aren’t equal. Here’s what actually holds up once traffic and campaigns scale. Where marketing measu…
How to Start Structuring UTM Parameters So They Survive a CRM Import
Most teams treat structuring UTM parameters so they survive a CRM import as a one-time setup task. It isn’t. Here is the order of operations that avoids rework. Where…
Questions to Ask Before Handling Currency and Timezone Drift in Ad Reporting
Before starting work on handling currency and timezone drift in ad reporting, these are the questions that change the whole approach. Where marketing measurement & dat…
Signs You Need Help With Deduplicating Leads Across Ad Platforms and CRM
Deduplicating leads across ad platforms and CRM usually breaks quietly. These are the signs it’s already costing you data, not just tidiness. Where marketing measureme…