Why Unifying Ad Spend and CRM Revenue in One Model Trips Up Most Teams
Unifying ad spend and CRM revenue in one model looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong. Where market…
Measurement & Data Engineering
Explore articles about Measurement & Data Engineering.
269 articles · Page 25 of 27
How to Start Building a Weekly Marketing Scorecard That isn’t Vanity Metrics
Most teams treat building a weekly marketing scorecard that isn’t vanity metrics as a one-time setup task. It isn’t. Here is the order of operations that avoids rework…
A Working Approach to Deduplicating Leads Across Ad Platforms and CRM
There’s no single right way to handle deduplicating leads across ad platforms and CRM, but there is a default that works for most setups. Start there. Where marketing…
The Most Common Mistakes in Why Marketing Dashboards Disagree with Finance
We see the same mistakes repeat around why marketing dashboards disagree with finance, across very different setups. Most of them are avoidable in under an hour. Where…
Questions to Ask Before Measuring Offline Campaigns without a Spreadsheet Mess
Before starting work on measuring offline campaigns without a spreadsheet mess, these are the questions that change the whole approach. Where marketing measurement & d…
Questions to Ask Before Measurement Architecture for a Multi-brand Company
Before starting work on measurement architecture for a multi-brand company, these are the questions that change the whole approach. Where marketing measurement & data…
The Most Common Mistakes in Deduplicating Leads Across Ad Platforms and CRM
We see the same mistakes repeat around deduplicating leads across ad platforms and CRM, across very different setups. Most of them are avoidable in under an hour. Wher…
Why Picking a Single Source of Truth for Marketing Numbers Trips Up Most Teams
Picking a single source of truth for marketing numbers looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong. Wher…
Fixing the Usual Problems With Data Engineering Basics Every Marketer Should Know
When data engineering basics every marketer should know goes wrong, it’s rarely the tool. It’s usually one of these three things. Where marketing measurement & data en…
A Straight Guide to Unifying Ad Spend and CRM Revenue in One Model
Unifying ad spend and CRM revenue in one model sounds simple until you’re three integrations deep. This is the version without the detours. Where marketing measurement…