The Most Common Mistakes in Building a Marketing Data Model from Scratch
We see the same mistakes repeat around building a marketing data model from scratch, across very different setups. Most of them are avoidable in under an hour. Where m…
Measurement & Data Engineering
Explore articles about Measurement & Data Engineering.
269 articles · Page 24 of 27
Why Building a Marketing Data Warehouse on a Startup Budget Trips Up Most Teams
Building a marketing data warehouse on a startup budget looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong. Whe…
Measuring Marketing ROI When Sales Cycles Are Long: A Practical Checklist
Before you touch measuring marketing ROI when sales cycles are long, run through this checklist. Skipping a step here is the usual reason numbers don’t match later. Wh…
Fixing the Usual Problems With Measuring Marketing ROI When Sales Cycles Are Long
When measuring marketing ROI when sales cycles are long goes wrong, it’s rarely the tool. It’s usually one of these three things. Where marketing measurement & data en…
A Straight Guide to Data Engineering Basics Every Marketer Should Know
Data engineering basics every marketer should know sounds simple until you’re three integrations deep. This is the version without the detours. Where marketing measure…
Questions to Ask Before Building a Marketing Data Model from Scratch
Before starting work on building a marketing data model from scratch, these are the questions that change the whole approach. Where marketing measurement & data engine…
The Most Common Mistakes in Picking a Single Source of Truth for Marketing Numbers
We see the same mistakes repeat around picking a single source of truth for marketing numbers, across very different setups. Most of them are avoidable in under an hou…
The Most Common Mistakes in Measurement Architecture for a Multi-brand Company
We see the same mistakes repeat around measurement architecture for a multi-brand company, across very different setups. Most of them are avoidable in under an hour. W…
A Working Approach to Building a Marketing Data Model from Scratch
There’s no single right way to handle building a marketing data model from scratch, but there is a default that works for most setups. Start there. Where marketing mea…
Signs You Need Help With Building a Marketing Data Warehouse on a Startup Budget
Building a marketing data warehouse on a startup budget usually breaks quietly. These are the signs it’s already costing you data, not just tidiness. Where marketing m…