Server-side tracking for first-party data collection looks straightforward on a slide and falls apart in the actual account. Here’s where it usually goes wrong.
- Where server-side tracking & consent mode usually breaks first in a live account.
- What to check before assuming the tracking tool is at fault.
- The minimum setup that holds up once traffic or campaigns scale.
This is part of what we handle under Server-Side Tracking & Consent Mode at FunnelSheet. If this sounds like your setup, get in touch.